The Globus Family of Brands (GFOB) — which includes Globus, Cosmos and Avalon Waterways — has unveiled a new business-to-business brand marketing platform aimed at travel advisors. The centerpiece is a new Travel Advisor Portal (TAP) that serves as a one-stop-shop for advisors to explore the company's offerings across its brands, travel styles and itineraries.
"On our new, improved TAP, we're providing advisors with a one-stop-shop to explore next-generation river cruising options and a dozen styles of touring in more than 70 countries, on six continents," said Camille Olivere, chief sales officer for GFOB. "For the first time, advisors not only have easy access to search our brands, styles and itineraries in one place, they can now share the details directly with clients with a new 'co-branding' feature, providing a personal call-to-action, offering them a seamless research-to-booking platform, making it easier than ever to convert leads to sales."
The new portal includes features such as marketing tools for advisors to share co-branded itineraries with clients, an updated design and user interface, enhanced search capabilities, reservation management tools and access to marketing materials and product information.
GFOB has also launched an educational platform called "GFOB U," tailored for travel advisors.
We're committed to ensuring that advisors are not just informed — but also inspired.
"We're committed to ensuring that advisors are not just informed — but also inspired," Olivere said. "With our new GFOB U, we're showcasing that knowledge is power. Combining our global expertise with unparalleled product offerings and incomparable commission structure with sales strategies, GFOB U sets the stage for advisors to learn, grow and enjoy sales success with us."
Editor’s Note: This article was generated by AI, based on a press release distributed by Globus. It has been fact-checked and reviewed by a TravelAge West editor.
