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Scarlett LondonContributing Writer

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How Bourbon Is Helping Louisville Become One of the South’s Most Inclusive Destinations

Aug 30, 2025
Events  LGBTQ + Travel  Travel News  Travel Trends  USA  
louisville
During Queer Bourbon Week, guests can expect a mix of traditional bourbon culture and queer-centered opportunities.
Credit: 2025 Go To Louisville

Kentucky may be best known for bourbon and bluegrass music. But in recent years, Louisville has increasingly emerged as a top LGBTQ-friendly destination for travelers. In October, the city is set to host the second-annual Queer Bourbon Week, a statewide celebration blending the state’s iconic export with LGBTQ+ culture. The event is a partnership between Kentucky’s distilleries and Queer Kentucky, a Louisville-based LGBTQ+ nonprofit. 

From Oct. 2-6, “Bourbon and Belonging” will span four cities and regions across the state. But much of the celebration centers around Louisville, with its vibrant creative community, inclusive distilleries and queer-owned businesses. The city consistently scores 100 out of 100 on the Human Rights Campaign’s Municipal Equality Index and is one of the first five U.S. cities certified as “welcoming” by Welcoming America. Queer Bourbon Week is just one part of Louisville’s broader commitment to inclusion. 

“This event was born from a desire to highlight the beauty of our commonwealth and the people within it, allowing Kentucky to share a different version of itself that is not often shown on the national news or late-night talk shows,” said Missy Spears, executive director of Queer Kentucky. “Inspired by major LGBTQ+ events like Gay Wine Weekend and Queer Beer Week, Bourbon and Belonging uplifts the inclusivity and diversity happening in Kentucky’s most popular export: bourbon.” 

RELATED: What’s Trending in LGBTQ+ Travel Today

Kentucky often carries a national stereotype of conservatism, but Louisville is pushing back against that narrative. Spears believes that such stereotypes exclude the beauty and diversity found throughout the state. And, she says, the bourbon industry is at the forefront of this push for inclusivity. 

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“We hope that events like Bourbon and Belonging, as well as more media attention showcasing the diverse talent in the industry, will help change that image and show that there is not just an audience for representation, but a thirst for more,” Spears said. 

Kevin Bryan, owner of Big Bar, the first gay bar in the Highlands, has witnessed the shift toward inclusivity in Louisville in the past few years. 

evan williams bourbon
Kentucky often carries a national stereotype of conservatism, but Louisville and the bourbon industry are pushing back against that narrative.
Credit: 2025 Go To Louisville

“When Big Bar opened 13 years ago, visibility was still limited,” Bryan said. “Now, Louisville celebrates two Pride [events], allies are more present and LGBTQ+ culture is embraced citywide. The change has been incredible to witness.” 

To Bryan, it is important to safeguard these spaces, especially in historically intolerant regions.

RELATED: Community Voices: How to Support Diversity and Inclusion Within Nashville’s Tourism Scene  

“We’ve always seen Big Bar as more than just a bar — it’s a home where people can feel safe, celebrated and free,” he said. “The Highlands has embraced us, blending tradition with queer culture in a way that feels uniquely Louisville. My hope is that Louisville keeps moving from acceptance to celebration, with more queer-owned businesses, more representation in leadership and more cultural events that highlight LGBTQ+ voices.” 

During Queer Bourbon Week, guests can expect a mix of traditional bourbon culture and queer-centered opportunities. Highlights include a whiskey-blending experience hosted by drag queen Molly Mormen at Wenzel Distillery, exclusive bourbon dinner pairings at the Manchester hotel in Lexington, distillery tours hosted by distillery CEOs and bourbon drag brunches featuring former “RuPaul’s Drag Race” performers. 

Other major Pride events include the Kentuckiana Pride Festival each June, featuring parades and concerts, and the Louisville Pride Festival in September, which draws more than 20,000 attendees annually. The Louisville LGBTQ+ Film Festival, typically held in November, shows films relevant to the queer community. 

“In just two years, we've been blown away by community and corporate support,” Spears said. “I hope to see Bourbon and Belonging continuing to return year after year, offering exclusive experiences and events for a community ready to embrace the bourbon industry.” 

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