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Cruise Line International Association (CLIA) is inviting all of its member travel agencies and agents to participate in this year’s World’s Largest Cruise Night (WLCN), the industry’s single largest promotion of the year and the centerpiece of the National Cruise Vacation Month.
“World’s Largest Cruise Night is a proven success and, as the economy continues to strengthen and consumers become more confident about spending, WLCN is the best way to grab their attention,” said Bob Sharak, CLIA’s executive vice president. “We urge all our members to plan now and sign up, and we welcome agents who are not yet CLIA members to sign up and take advantage of WLCN and the many other benefits of membership.”
WLCN, which takes place this year on Oct. 13, has grown larger every year. In 2009, it generated more than $45 million in cruise sales and almost $6 million in travel agent commissions. Nearly 50,000 consumers attended physical WLCN cruise events held by a record 1,309 participating agencies. In addition, nearly 2,800 agencies participated in virtual WLCN promotions last year. It is estimated that consumers viewed more than 50,000 WLCN cruise line videos in 2009.
This year, agents can participate for free on their own microsites throughout the month of October. They will also have the option to present as many as seven cruise line videos and will find expanded space for sales messages, agency logos and photos which agents can upload.
The Cruising.org/TravelAgents website has descriptions and advice about possible event ideas, ranging from book store parties and corporation presentations to educational seminars, dance parties, events at golf and tennis clubs and cruise reunions. There are links to advertising and public relations techniques, a guide to attracting new clients and easy instructions for creating an agency WLCN microsite. The site also provides marketing materials, including press release shells, postcard and flyer templates, logos and more.