A new study by MMGY Global has revealed key insights into the travel preferences, behaviors and challenges faced by families with neurodiverse children, including those with Autism Spectrum Disorder (ASD) and attention-deficit/hyperactivity disorder (ADHD).
Titled "Portrait of Family Travel: Autism, ADHD and Neurodiversity," the report highlights the significance of accommodation factors such as low-sensory or quiet areas, clear and transparent information upfront and a call for greater kindness and patience from travel industry staff and fellow travelers.
"These findings not only provide a clear road map for the travel industry to enhance its understanding and services catering to this important market segment, but they also underscore the importance of doing so — both from a business perspective and from an ethical obligation to welcome all travelers," said Chris Davidson, executive vice president of MMGY Travel Intelligence.
These findings not only provide a clear road map for the travel industry to enhance its understanding and services catering to this important market segment, but they also underscore the importance of doing so.
Here are a few key findings from the survey.
Trip Planning: Seventy-seven percent of respondents planning to travel with their children in the next 12 months will likely visit a destination they have never visited before, and 46% prefer to use online travel agencies for planning and purchasing.
Transportation: The study shows that 64% of families rely on personal vehicles due to flexibility, the ability to pack everything they may need (61%), and lower overall cost compared to flying (59%).
Accommodations: Among respondents, 64% plan to stay in traditional, chain-affiliated hotels within the next year, and 68% find online photos of specific rooms very or extremely important when choosing lodging.
Activities: An overwhelming 90% of neurodiverse families are motivated to travel for family fun, relaxation and the ability to get away and unwind. Outdoor and family-friendly activities such as beach experiences, theme parks, zoos and aquariums are of particular interest.
Barriers: Costs, safety, service, crowds and the attitudes of other travelers and residents are significant factors affecting travel decision-making among this group.
Improvements: Special accommodations at attractions, staff training and increased availability of destination information are areas where destinations can focus their efforts to attract these families. When asked what the CEO of an airline or hotel should understand about families traveling with neurodiverse children, respondents put great emphasis on patience and empathy.
This study was based on interviews with 1,000 U.S. family travelers with neurodiverse children, conducted from Feb. 1–20, 2024. Proceeds from the report's sales will benefit Camp Encourage, an organization dedicated to supporting campers on the Autism spectrum.
Editor’s Note: This article was generated by AI, based on a press release distributed by MMGY Global.