What
Consulting firm Luxury Institute, in partnership with Global Luxury Expert Network, has released its 2019 Luxury Trends report. Of note are findings that point to the luxury market’s swelling demand for individualized experiences and authentic relationships.
Why It Matters
According to the report, the luxury market is pivoting from technology and product innovation to focus on “people innovation” instead. Simply put: In order to achieve sales growth, companies must focus on building effective, lasting relationships with customers. Enter travel agents, who are pros at creating personalized experiences and providing the human element that algorithms and one-size-fits-all technology cannot.
The Details
Luxury Institute
www.luxuryinstitute.com
