What
Los Cabos Tourism Board will open its first international trade office in Los Angeles. The office will work with business partners and travel operators to better increase the destination’s visibility for U.S. travelers.
Why It Matters
The expansion positions Los Cabos — the fastest-growing destination in Mexico — as the only travel locale in Mexico to establish a promotional office of its kind serving California travelers. It’s also part of a larger promotional and strategic business plan that aims to boost international travel to Los Cabos.
Fast Facts
- In June, the board announced the creation of a private promotional trust looking to motivate partners in the destination to contribute financially to international marketing efforts and to supplement the resources previously received from the Mexico Tourism Board, which was eliminated earlier in the year.
- Los Cabos has sustained its travel performance during the first semester of 2019 with a 6% growth in international arrivals and 4.4% increase from the U.S. year-to-date.
- Susie Albin-Najera will lead the trade and promotional efforts, and manage the new Los Angeles branch.
- Albin-Najera brings more than 15 years of experience in destination marketing and public relations in the field of travel and tourism. She most recently served as destination marketing manager for Mexico, Central America and South America for Pleasant Holidays and Journese, where she developed and executed cooperative marketing plans with more than 400 hotels and resorts, tourism boards, and travel providers. She is also a certified Mexico travel expert and has written and blogged about Mexico for more than 10 years.
What They Are Saying
“The decision to open our first trade office in Los Angeles was a logical step in our business growth given that California represents 40 percent of the total travelers visiting Los Cabos and 50 percent of all incoming international flights,” said Rodrigo Esponda, managing director of Los Cabos Tourism Board. “We are looking forward to making travel to Los Cabos even more accessible by working closely with travel and tour operators in California to highlight the unparalleled natural beauty and world-class facilities in Los Cabos.”
“Los Cabos is a premier travel destination, and I am honored with the opportunity to join the dynamic Los Cabos Tourism Board team to showcase the destination even further in Los Angeles and surrounding markets in California,” added Albin-Najera. “Los Cabos is at the forefront of travel innovation and taking forward steps to elevate its brand recognition and I am very excited to be part of this growth.”
The Details
Los Cabos Tourism Board
www.visitloscabos.travel
