What
Travel industry nonprofit Tourism Cares has recently announced a rebranding partnership with marketing firm MMGY Global. With a goal to create a more sustainable future for travel and further support communities and destinations across the globe, MMGY Global re-envisioned Tourism Cares’ brand platform, which includes a newly designed logo. The new call to action, dubbed “Go Somewhere Good,” addresses the sustainability challenges that travel faces, with the goal of uniting the industry and advancing its positive impact on people and places.
Why It Matters
Multiple surveys have shown that post-pandemic travelers have an increased interest in sustainable and responsible travel, so this rebranding seems like the right idea at the right time. Tourism Cares’ revamped brand platform aims to guide travel professionals and travelers alike to consider decisions that tie into sustainable practices that directly benefit and preserve local communities, culture and biodiversity. By supporting and working with Tourism Cares, advisors can show their commitment to a positive future for travel.
Fast Facts
- MMGY Global is an integrated marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands.
What They Are Saying
“We are excited to announce the rebranding of Tourism Cares, an organization with a vision to positively impact the people and places of travel,” said Greg Takehara, CEO of Tourism Cares. “Tourism Cares’ new branding and messaging aims to entice professionals and travelers alike to understand, relate and take part in the movement that is sustainable travel and tourism. This rebrand is a significant initiative for Tourism Cares as the organization continues to provide the tools and resources to create the foundation for new models of tourism. We greatly appreciate the partnership of MMGY Global in accomplishing this initiative.”
The Details
MMGY Global
Tourism Cares
