What:
The first-ever Ensemble Agents Make A Difference Survey, which collected input from nearly 2,000 Ensemble agents, examined what clients value most about working with a travel professional. The top responses were: product knowledge (65%); destination knowledge (53%); help in emergency situations (30%); special deals/amenities (26%); time savings (22%); and price (11%).
Why It Matters:
These survey findings bode well for the agency community, indicating that expertise and know-how far outweigh price when it comes to client expectations. The results show that an advisor is better served by building an agency based on top-notch customer service and expertise, instead of budget pricing. (www.joinensemble.com)
Fast Facts:
- Survey results also indicate a banner season ahead when compared to the same three-month period last year. Seventeen percent of Ensemble agents said their business is up significantly (more than 25 percent); 39 percent said business is up (between 5 and 24 percent); 34 percent said it is the same; 9 percent said it was down; and only 1 percent said it was down significantly.
- The Ensemble Members Make A Difference Survey was conducted in May and reflects input from more than 1,800 travel professionals in the U.S. and Canada.
What They Are Saying:
“To have price come in dead last tells us we’ve turned the corner when it comes consumer awareness of the real value a travel professional makes in creating extraordinary vacations,” said Carl Schmitt, vice president and head of marketing for Ensemble Travel Group. “The days of ‘Can you get me the best deal?’ are gone, and hopefully for good.”
The Details
Ensemble Travel Group
www.joinensemble.com
