What
Host agency Travel Planners International (TPI) recently announced a new partnership with the Travel Industry Marketing Association (TIMA). According to TPI, the partnership will provide a wide range of complimentary marketing tools to assist travel advisors in developing and rebuilding their businesses.
Why It Matters
TIMA’s strengths include marketing, sales, business development and communication between advisors and suppliers, and when that’s combined with TPI’s network of advisors, the partnership should give agents more resources at a time when they need it the most. Both companies value innovation and creativity, so it will be exciting to watch what new tools and options will be rolled out. TPI has said its advisors can expect to see supplier campaigns ready for download and distribution; social media packs; supplier communication templates; access to a video and image library; and more.
Fast Facts
- TPI has more than 4,100 advisor members. TIMA says it reaches more than 42,000 advisors overall.
What They Are Saying
“Our travel advisor and agency partners will be the ultimate beneficiary of this strategic partnership as we provide leading travel marketing assistance, technology and resources to help them continue to increase sales and drive new revenues,” said Jenn Lee, vice president of sales and marketing at TPI. “By combining the helpful tools, support, and fulfillment services that TIMA provides, with our free email marketing programs, award-winning video series Ship and Resort Talks, advisor-to-advisor community and the benefits we reap through our consortia Ensemble, this is for sure going to be a huge success. We look forward to the collaboration and our future partnership together.”
“We are very excited about the new partnership with TPI,” said Kulin Strimbu, president and CEO of TIMA. “Our business goal is to provide a valuable set of sales and marketing tools for travel advisors and suppliers to more easily and effectively work together. With the services we offer, they can do that more efficiently and effectively. This partnership allows us to serve a much larger audience at a truly relevant and important time. The TPI commitment to the travel agency community is notable and we are excited to be working with such a reputable brand.”
The Details
Travel Industry Marketing Association
www.tima.travel
Travel Planners International
www.travelplannersinternational.com
