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WhatTravel deals running through June, such as cheap airfare, are only appealing to 31% of U.S. travelers, according to a recent survey conducted by PhocusWire. Meanwhile, 42% of U.S. travelers will not be taking advantage of such discounts, and 27% may consider it. (Note: PhocusWire is owned by Northstar Travel Group, the parent company of TravelAge West.)
Why It MattersTourism has been hard-hit by the COVID-19 pandemic, and businesses (including airlines) are scrambling to offer heavily discounted fares for travelers. However, with no clear end in sight for the crisis, consumers are still hesitant to book trips. No longer enticed by discounts, they are looking to health experts and government agencies for reassurance instead.
PhocusWire reports that leisure travelers will consider several factors before returning to travel: a drop in infection rates; lowered restrictions, such as official government advisories and changes in quarantine and border-control policies; and the ability to experience the destination full via reopened hotels, restaurants, attractions and more.
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Fast Facts- U.S. travelers under age 34 (41%) feel more comfortable than other age groups to take advantage of leisure travel bargains.
- 70% of U.S. travelers associate air travel with a higher risk of getting infected.
- The three main concerns of travelers include catching or spreading COVID-19; mobility and restrictions; and ability to fully enjoy destination.
Read more from TravelAge West about the COVID-19 outbreak.