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WhatAccording to a new study by Virtuoso, advisors who used the services of one of its itinerary management systems grew revenue by 29 percent. By comparison, their counterparts who chose not to utilize these tools only saw an 8 percent increase.
Why It MattersThese results underscore the value of technology in improving advisor efficiency and profitability. Virtuoso advisors report that the tools enhance their professionalism, help them easily incorporate supplier information and enhance collaboration with partners. The Virtuoso Itinerary Management Productivity Study also found that 58 percent of Virtuoso advisors using the tools increased the number of trips they planned for clients.
Fast Facts- Virtuoso has seen notable growth in advisor adoption of itinerary management tools, with usage increasing 49 percent in the past year.
- The Virtuoso Itinerary Management Productivity Study found that 27 percent of advisors using the tools doubled the number of trips they planned.
- Advisors using one of Virtuoso’s three trip builders have finalized more than 1 million trips collectively in the four years since Virtuoso began offering itinerary management tools.
- Axus, Travefy and Umapped are all graduates of Virtuoso Incubator, a program helping startups improve tools that enhance advisor productivity and client service.
What They Are Saying“Itinerary management tools are the secret sauce for in-the-know Virtuoso advisors, who are saving time, improving client service and most importantly growing their sales significantly,” said David Kolner, senior vice president, Global Member Partnerships at Virtuoso. “The results of this study prove that advisors who aren’t using these solutions are passing up a golden opportunity we’re providing to them. And for agencies who are thinking of joining Virtuoso, these statistics provide a very compelling reason to affiliate now.”
“The itinerary builder is a lifesaver because it boosts my productivity from the outset of working on proposals in an easy drag-and-drop interface, to collaborating with suppliers and colleagues in creating the itinerary within the tool, and seamlessly customizing print and digital itineraries that are visually appealing for my clients,” said Brianna Glenn, an advisor with Avant Garde Travel, a Virtuoso agency. “The tool even keeps my clients engaged with me during their trip, because they find the itinerary app a huge benefit to have necessary details, documents and web links available on their smartphone or offline.”