What
W Hotels Worldwide recently announced its switch from Bliss in-room products to Davines Group’s three bestselling products, along with three products exclusive to W. This marks W’s first new skin and body partnership in 15 years.
Why It Matters
In-room products are often out of step with consumer preferences: They’re typically full of toxic chemicals and contained in wasteful single-use plastic. More hotels need to follow in W’s footsteps to partner with companies, such as Davines, that are carbon neutral, and create products that are free of sulfates and parabens. W has also made another on-trend move by pledging to offer these products in full-size bottles by the end of 2020.
Fast Facts
- Davines Group products will also be used at W Away Spas in 2020, alongside sister brand, Comfort Zone.
- Davines Group is a certified B Corporation and offsets carbon emissions through reforestation efforts.
- Products available to W guests include Davines MOMO Shampoo, Davines MOMO Conditioner, Davines MOMO Shower Gel (W Exclusive), Skin Regimen Body Cream (W Exclusive), Skin Regimen Cleansing Cream and Skin Regimen Vegetable Soap (W Exclusive).
What They Are Saying
“W takes a bold approach to self-care and this new brand collaboration is no exception,” said Anthony Ingham, global brand leader, W Hotels. “In choosing a new amenity line, we road tested many brands and formulations and not only love the way the Davines Group products look, smell and feel, but the values they stand for as a company. We are very excited to bring these products to all of our guest rooms across the globe.”
The Details
W Hotels Worldwide
www.whotels.com
