What: Agents Have a New Tool for Selling Allianz Travel Insurance
Allianz Partners has launched a new Advisor Handbook for travel agents. Previously known as the company’s Marketing Guide, the new handbook includes sales tips, marketing best practices, a glossary of insurance terms, a newly added list of “covered reasons” for trip cancellations and information about coverage for existing medical conditions. New sections also focus on Allianz’s coverage for epidemics and how to find and use the latest plug-and-play, multimedia travel insurance marketing materials.
Why It Matters: Travel Insurance Is More Important Than Ever Before
There’s no doubt that travel insurance has become mandatory for many travelers, as well as an important product for advisors. With so many changes and concerns as a result of the COVID-19 pandemic, it was important for Allianz to update its resources to reflect the new environment. Advisors can use the handbook to learn more about the company’s popular SmartBenefits program and its TravelSmart app, and to access video, print ads, posters, social media campaigns and online banner ads to communicate the benefits of protecting a trip with Allianz insurance.
Fast Facts: What’s New in the Handbook
Newly added sections in the handbook include:
- The Allianz Advantage: Advisors learn about the unique ways they can grow their business, stand out from the crowd and build customer loyalty.
- Epidemic Endorsement: Allianz’s coverage for epidemics is fully explained.
- Marketing Campaign Previews: Advisors can find out where to access and how to use plug-and-play, multimedia travel insurance marketing materials, plus get a preview of what’s coming next.
- Online Resource Directory: Advisors can browse descriptions and find quick links to valuable online partner resources such as Travel Agent Academy and Partner Toolkit.
