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What:For each booking where a client opts for electronic tour documents rather than paper ones, guided tour operator Trafalgar will plant a tree in his or her honor. This initiative, in partnership with global reforestation nonprofit One Tree Planted, was created with the goal of planting 100 acres of new trees in California, a state that was recently devastated by wildfires.
Why It Matters:Environmentally friendly travel is a trend that shows no signs of slowing, and Trafalgar should be commended for its commitment to responsible, sustainable travel. Other segments of the industry would do well to follow this company’s lead and organize their own charitable and/or green endeavors. Additionally, agents should be encouraged to support eco-friendly suppliers while urging their own clients to travel responsibly during a trip.
Fast Facts:- California is home to Trafalgar’s U.S. headquarters, and the state’s recent forest fires destroyed more than 1 million acres of forest there.
- The program was launched in conjunction with International Day of Forests (March 21) and Earth Day (April 22).
What They Are Saying:“We deeply believe in the power of travel to do good,” said Melissa da Silva, president of Trafalgar. “Working with TreadRight, our parent nonprofit foundation, we are asking agents to #JoinTrafalgar to reduce paper documents and join this global celebration that highlights the ways trees sustain and protect us.”