TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Explorer Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
MP_Headshot
Mindy PoderEditor-in-Chief

Share

  1. Home
  2. Travel
  3. Adventure Travel

Why ATTA's Health and Safety Guidelines Are Perhaps the Industry's Most Ethical

Jun 24, 2020
attaadventuretravelguidelinescovid19
The Adventure Travel Trade Association released its COVID-19 Health & Safety Guidelines for adventure companies, as well as specific protocols for trekking, cycling and rafting.
Credit: 2020 mavoimages/stock.adobe.com

The Adventure Travel Trade Association (ATTA) has released guidelines specific to trekking, rafting and biking trips, as well as overarching guidelines for adventure travel operators.

Released in association with Cleveland Clinic, ATTA’s COVID-19 Health and Safety Guidelines also take into account guidance from World Health Organization, Centers for Disease Control and Prevention and industry experts such as Switzerland Tourism, JTB Research & Consulting, G Adventures, REI Adventure Travel and Backroads.

The guidelines were created with the goal of providing adventure operators with a safe and coordinated reopening strategy that manages risks and uncertainties related to the pandemic. According to ATTA, they are “structured around companies’ safety management systems, so changes in the company’s procedures can be revised and adapted as upcoming changes in pandemic risk levels and top-level recommendations are easier to implement.”

The guidelines clearly state that a total elimination of risk is not possible, and companies need to “embrace uncertainty, be informed and obtain appropriate client consent.”

Sign Up for Our Monthly Explorer Newsletter

I accept the T&C and Privacy Policy.

The overarching adventure travel protocol — a 23-page document — covers similar ground to other industry guidelines in encouraging social distancing and transmission barriers; enhancing sanitization measures; and promoting health screenings. But it goes much further than that, offering in-depth checklists and frameworks for companies to aptly manage risk and consider all aspects of the trip, from destination selection to what to do in the event of a passenger falling ill.

Although the travel industry now has numerous guidelines, ATTA’s are perhaps among the most comprehensive and ethical.

For example, the protocols are one of the industry’s first to ask companies to “protect communities,” and instructs them to consider the impact of the group and trip on the community and its medical resources. Specifically, businesses are asked to analyze the chance of being a vector/bringing in COVID-19; and if a such a place is already vulnerable due to poor medical facilities.

In addition to the overarching document, specific guidelines for trekking, cycling and rafting are comprehensive and focus on the unique nature of each activity. 

For example, cycling guidelines dictate that each bicyclist should “choose equipment with minimum handling, and care for their own equipment for the duration of the tour,” and that cyclists — who may not be able to breathe easily in a mask while biking — should “use face coverings when in situations with a higher risk of transmission, such as transportation, close-proximity instruction or assistance or during riding breaks.”

Trekking guidelines assert that hiking is a relatively safe activity because hikers typically go at their own pace and don’t have much shared gear. The document considers that trekkers often socialize with people outside their immediate group; as a result, it recommends that companies “prepare for interaction with people external to your group … and to remember that they might not know, or be following, the same health and safety standards that you require of your group.” 

Rafting guidelines state that unlike cycling and hiking, rafting is not an individual sport and must be done in a small group.

“While on the one hand, commercial rafting is not done by one individual (like trekking or cycling) and requires a small group and a guide to be in proximity, on the other hand it is done in small groups (each raft), and people are being splashed and washed often in a fully ventilated space,” according to the document.

Some strategies recommended for rafting include “consider reducing the exposure to risk by maintaining the same crews in boats throughout the trip” (if the group is conducted of strangers), and “if stopping in eddies, for lunch, or breaks, consider eddy and beach size and spacing to promote distancing.”

ATTA and Cleveland Clinic will host a webinar on June 30 at 7:30 P.D.T. to further discuss the overarching and specific activity guidelines.

The Details
Adventure Travel Trade Association
www.adventuretravel.biz/covid19guidelines

Tell Us What You Think! forum

Related Content

wttcstampsafetravels

WTTC Launches 'Safe Travels' Stamp to Verify Businesses Following Standardized Travel Protocols

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. Why Advisors Are Booking More Air
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

Most expedition cruise lines have slowed the production of new ships.

Why a Maturing Expedition Cruise Market Might Mean Fewer Newbuilds

Peru is known for its hiking, but  there are countless other adventures for clients in the know.

Beyond Machu Picchu: Peru’s Best Outdoor Adventures

Napa Valley is home to hundreds of wineries, including Sullivan Rutherford Estate.

Planning a Napa Valley Trip? Consider These Recommendations From Local Hospitality Pros.

Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Attendees visited the Sydney Opera House and the National Gallery of Victoria.

Signature Travel Network Honors Top Agency Owners on Horizon Club Trip

The Pena de Berna is one of the world’s tallest free-standing monoliths.

Exploring History, Wine and Culture in Queretaro, Mexico

Loyal Captain's Club members have even more perks coming their way.

Celebrity Cruises' Captain's Club Gets New Milestone Rewards Between Tiers

The member-owned cooperative has grown from a small Southern California group to a global network of travel advisors.

Signature Travel Network Celebrates 70 Years of Growth

Adventurers are looking for intimate and tailored experiences.

How Growth Is Evolving for Adventure Travel

More Stories Like This

Adventurers are looking for intimate and tailored experiences.

How Growth Is Evolving for Adventure Travel

Read The Story
Antarctica’s landscapes are the most pristine at the start of the travel season.

When to Visit Antarctica for the Best Wildlife Experiences, Weather and More

Read The Story
Accommodation options at the coastal eco-retreat include solar-powered yurts.

Review: Treebones Resort in Big Sur, California

Read The Story
Tenerife in the Canary Islands offers beaches, hiking, cycling and watersports for adventure travelers.

Why Tenerife, Spain, is Europe’s Next Big Adventure Travel Destination

Read The Story
Fjii’s surf scene is known for its barrels, the hollow section of a breaking wave.

3 Fiji Surf Providers Travelers Will Love

Read The Story
Travelers can enjoy breathtaking views and rich history in the Irish North Coast.

Must-Try Adventure Activities Along Ireland’s North Coast

Read The Story
Hiking is among the top trending adventure travel activities.

Top Takeaways From the ATTA’s 2025 Adventure Travel Trends & Insights Report

Read The Story
Travelers can enjoy a variety of adventures in South Africa.

Best Adventure Activities for an Adrenaline-Fueled Holiday in South Africa

Read The Story
Touring Norway in the winter means darker days — and earlier opportunities to spot the northern lights.

Review: Touring Northernmost Norway With Klattermusen Experiences

Read The Story
Community-led tourism projects in Mexico take visitors to lesser-visited parts of the Yucatan Peninsula.

Visiting Indigenous Communities in the Yucatan Peninsula

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here