Free tastes of beer might be all it takes to convince clients to book a tour of Maui Brewing Company (MBC). By the end of the 45-minute experience, however, they’ll likely gain heady insights into beer-making and an appreciation for doing so in Hawaii.
Although MBC has been producing beer since 2005, it opened its Kihei-based, five-acre brewery in 2014. The modern facility is easy to find, thanks to the massive, shiny, silver tanks that line its exterior.
Fittingly, the tour starts at the bar. During my tour, guide Jeff Scritsmier distributed safety goggles before ushering us into the vast brewhouse.
“This tour is all about beer, so we can’t go wrong,” Scritsmier joked.
As we viewed everything from the roller mill, clarifying tub and fermentation vats to the centrifuge and packing area, Scritsmier’s upbeat presentation kept the subject interesting and understandable for all of us, whether we were novices or beer buffs.
Several things distinguish MBC from other brewing companies, according to Scritsmier. Independently owned, it makes a product that is brewed solely in Hawaii, and it champions environmental preservation.
“Our aim is to be 100 percent grid-independent within the next couple of years,” Scritsmier said. “We’re backed up by Tesla power packs and biodiesel generators, as well.”
Hawaii pride shines brightly at MBC. It was the world’s first commercial brewery to make beer with roasted coconut. As much as possible, it uses locally sourced produce such as fresh pineapple, Maui onion, coffee, vanilla, breadfruit, hibiscus, lemongrass, lilikoi (passionfruit), grapefruit and ginger.
Clearly, the company is on the right track, based on its production numbers. It manufactured 320 barrels in its first year of operation; output reached 22,000 barrels in 2014, and MBC is projecting 60,000 by the end of the year.
Looking ahead, MBC plans to expand its natural soda offerings and add distilled spirits and canned craft cocktails to its brand, Scritsmier said.
The last stop on the tour was the tasting room. We bellied up to the bar as Scritsmier poured shots of MBC’s four flagship beers. He showed us how to approach tasting each sample, first by examining its color and clarity, then sniffing its aroma, followed by swallowing and savoring the aftertaste.
Maui Brewing Company’s staffers share knowledge and sips.
Credit: 2018 Maui Brewing Company
At the tour’s end, more than half of our group lingered in the bar to order a round of their favorite suds and chat further with Scritsmier. We had plenty of options from which to choose. MBC presents three-dozen craft beers on tap with island-inspired names like Big Swell IPA, Bikini Blonde Lager, Pau Hana Pilsner and Waimea Red Ale.
Afterward, we wandered over to MBC’s new restaurant, which opened in early February. Measuring 8,500 square feet, the family-friendly eatery features indoor and outdoor dining and a menu emphasizing seasonal ingredients, just like the brews that accompany it (try the fried Bikini Blonde-battered fish sandwich).
Maui Brewing Company’s new restaurant is gaining a devoted following with its indoor-outdoor setting and beer-inspired menu.
Credit: 2018 Maui Brewing CompanyThe restaurant’s industrial design reflects the heritage of craft beer, enlivened by touches such as keg walls and beer-themed art.
After the tour, Garrett Marrero, co-founder of MBC, told me that the brewery’s focus on quality, sustainability and Hawaii’s culture and agriculture have been the key contributors to its success.
“We deliver an authentic Hawaiian craft beer experience with great island cuisine and excellent locally brewed beverages,” Marrero said. “No visit to Maui is complete without coming to see us, sampling, drinking, eating and even taking beer to go with you to watch sunset from the beach.”
MBC tours are offered six times daily and cost $15 per person for clients ages 10 and up. Private tours for up to 16 people cost $300.
The Details
Maui Brewing Company
www.mauibrewingco.com
