TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Kim Steutermann RogersContributing Writer

Share

  1. Home
  2. Travel
  3. Hawaii

Going to Market

Feb 29, 2008
This is the first Image
Visitors will love the diversity
at Kauai’s farmer’s markets.
The sky looks like rain, so the coordinator of the Kauai Sunshine Market in Kapaa sounds the bell early. Folks can browse, but vendors can’t sell until the bell rings at any of the county farmer’s markets that rotate around the island. Stalls of homegrown fruits, vegetables, herbs and tropical flowers line both sides of the parking lot at Kapaa New Town Park on the island’s east side. Avocados, papayas, bananas, pineapples, grapefruit, rambutan, lemons and limes line buckets and baskets. Green onions, ginger, cucumbers, sweet potatoes, basil and beets adorn tabletops.

Sonia King buys an armful of red ginger and a spray of orchids. Gay Davis scoops up a bouquet of totsoi (Chinese flat cabbage). Leia Melead heads straight to Moloaa Organica’s stall and makes her purchase from piles of collards, kale, arugula and organic mixed greens. Women push babies in strollers, stowing sweet corn, alfalfa sprouts, star fruit, parsley and cilantro in the strollers’ storage baskets. Children drink from coconuts.

Tony Lydgate sometimes sells produce from his eight-acre Steelgrass Farm, but today he is shopping.

“The farmer’s markets are an opportunity for visitors to expand the boundaries of their culinary experience,” said Lydgate. “We have a diverse ethnic population on Kauai, so they’ll find a variety of fruits and vegetables.”

This is the second Image
Table of avocados at a farmer’s market
Variety is one reason to experience one of Kauai’s farmer’s markets. Freshness is another.

Sign Up for Our Monthly Hawaii Newsletter

I accept the T&C and Privacy Policy.

“This beautiful tropical island imports 90 percent of its produce,” Lydgate said. “The bananas in local grocery stores come from Costa Rica. Sweet peppers come from greenhouses in Holland.”

Kauai grocery store managers want to carry local produce, which is inarguably much fresher than the produce that arrives “on a barrel of oil,” as Lydgate put it, but the grocers need a guaranteed supply and a multi-million-dollar liability insurance policy from their vendors. Both requirements pose problems for local growers, who are more backyard farmers than commercial operations.

Enter farmers’ markets. The seven county-sponsored Sunshine Markets give backyard farmers a place to sell the fruits of their efforts. Because of their popularity, it’s a good idea for clients to arrive on time, or even early if it looks like rain. Then, too, they should bring an umbrella. If it’s sunny, wear a hat. Carry a handful of dollar bills for easy transactions. And bring a basket or bags.

http://hawaii.gov/hdoa/add/farmersmarket-in-hawaii/KauaiSites

Tell Us What You Think! forum

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. The 10 Best Luxury Golf Resorts in California
  3. Why Advisors Are Booking More Air
  4. Carnival Glory and Carnival Magic Return to Service After Upgrades
  5. 5 Southern Italian Beach Towns Beyond the Amalfi Coast

From Our Partners

More From TravelAge West

The projected 50-story tower will sit at the intersection of Miami's Edgewater, Design District and Wynwood neighborhoods.

Anantara Makes U.S. Debut With Miami Resort & Residences

For the 2028 Summer Olympics, baseball will be played at the home of the Los Angeles Dodgers.

What Travel Advisors Should Know About Selling Sports Travel

Napa Valley is home to hundreds of wineries, including Sullivan Rutherford Estate.

Planning a Napa Valley Trip? Consider These Recommendations From Local Hospitality Pros.

Resting inside the catacombs at the Basilica of St. Patrick’s is a who’s who of prominent New Yorkers.

Review: Catacombs by Candlelight, a Unique New York City Tour

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

The iconic W New York – Union Square building is a New York City landmark.

Review: W New York – Union Square

Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

The new district is roughly bounded by Adams Boulevard and Manchester Boulevard from north to south and La Brea Avenue and Central Avenue from west to east.

Los Angeles Is Home to California’s First Historic Black Cultural District — Here’s How to Celebrate and Support It

More Stories Like This

Hawaii tourism stakeholders are hopeful that fresh imaging of Oahu’s stunning North Shore will boost bookings this summer.

Hawaii Rolls Out New Marketing Campaign to Combat Slumping Demand

Read The Story
Tourism stakeholders say the Islands of Hawaii are ready to welcome visitors.

Here's What Hawaii Bookings Look Like Right Now, According to Tourism Stakeholders

Read The Story
Reimagined guestrooms are slated to debut at the Outrigger Waikiki Beach Resort this fall.

Outrigger Waikiki Beach Resort Begins $100 Million Renovation

Read The Story
Travelers to this destination can witness the Erupting Mount Kilauea.

Review: Wonders of Volcanoes National Park Tour from Nomad Tours

Read The Story
Lynette Eastman, general manager of the Surfjack Hotel and Swim Club, and Jack, the hotel's real-life mascot

A Local's Guide to Waikiki, Oahu

Read The Story
Hawaii Tourism Authority encourages respectful travel, supporting local businesses and participation in volunteer opportunities.

3 Things We Learned From the Hawaii Tourism Authority 2026 Spring Tourism Update

Read The Story
The newbuild hotel will be located within Kauai's Hokuala Resort.

Hilton’s New Hale Hokuala Kauai Will Be the First Curio Collection Hotel in Hawaii

Read The Story
Hawaii’s night skies often offer vacationers a new perspective on the stars.

Review: Stargazers Anonymous Tour in Maui

Read The Story
The production is led by a Native Hawaiian team and features live music, hula, chanting and more.

Kaula Luau Premieres at Oahu's Ko Olina Resort

Read The Story
The beachfront resort offers 213 rooms on the Southeastern coast of Lanai.

Review: Four Seasons Resort Lanai

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here