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Selling O‘ahu to Families with Targeted Marketing StrategiesUnderstanding the diverse family experiences available on O‘ahu will enable you to craft customized vacations. Developing specialized itineraries for different family market segments will give you that competitive edge.
Families with Babies and Toddlers: The Ease of O‘ahu The following selling points make O‘ahu so ideal and easy for families with babies and toddlers:
Families with School Age Kids: Educational and Enriching Activities Here are just a few of O‘ahu’s endless activities and attractions that combine fun with the richness of Hawaiian culture.
Families with Tweens and Teens: Spa, Outdoor Adventure, and Shopping O‘ahu offers so many exciting and unique activities for this demanding age range. Because kids become more discerning and opinionated as they age, parents appreciate the travel agent that goes the extra mile with itineraries to match the interests of their offspring.
SpaToday’s teens are sophisticated connoisseurs of spa and salon services and O‘ahu’s top resort spas welcome teens and tweens. In Waikīkī: At Moana Lani Spa at Moana Surfrider, A Westin Resort & Spa, the Teen Massage and the Teen Custom Facial are available for those aged 12-15. Guests ages 12-17 are welcome to enjoy specialty selected priced services. Over at Abhasa Spa at The Royal Hawaiian, a Luxury Hawaiian Resort, teen girls love the Hawaiian Organic Experience while teen boys enjoyed the Ultimate Foot Spa. At the Spa Khakara at Sheraton Waikīkī, teenage girls go for Island Magic while teen boys also like the Ultimate Foot Spa. At Infinity Spa at Outrigger Waikīkī Beach Resort, teen favorites include the Lomi Lomi Traditional Hawaiian Massage, the Sports Massage, and the Yoga Stretch Massage. On the Leeward Coast of O‘ahu, teens can enjoy Painted Sky, a spa exclusively for teens ages 13-17 at Aulani Disney Resort & Spa. (Note: most spas require parents to be on site with teens under age 18).
Outdoor AdventureIn Waikīkī, consider private or semi private surfing or stand up paddle lessons with Hans Hedemann Surf School or the adrenaline thrills of catamaran sailing with Island Magic Catamaran. Up on the North Shore, teens love surfing and stand up paddle lessons with North Shore Surf Girls, golf at Turtle Bay Resort, and ziplining at CLIMB Works Keana Farms. Over on Leeward O‘ahu, two companies offer thrilling sea adventures limited to just six passengers and crews of trained marine biologists. Wild Side Specialty Tours’ Best of the West is a year round whale watching, dolphin swimming, and turtle snorkel tour (one of several options) while Under The Sea Hawai‘i’s hydrofoil glass bottom boat enables passengers to view O‘ahu’s underwater world on three different tours or via a private charter option.
ShoppingO‘ahu is a shopper’s paradise where kids will find all the most popular brand name designers. Waikīkī is a walkable resort so teens can head out and explore the shops up and down Kalākaua Avenue, in Royal Hawaiian Center, and at Waikīkī Beach Walk. Nearby, Ala Moana Center, the world’s largest outdoor mall, now undergoing a major expansion, is a major retail, dining, and entertainment venue. Those looking to save can head to Waikele Premium Outlets.
Multi-Generational Family Travel: Something for EveryoneWhen it comes to multi generational family travel, a destination needs to provide enough choice and variety to make everyone and every age happy. With so much to see and do, O‘ahu is perfect for family reunions, weddings, vow renewals, and multi-generational family group trips that may include grandparents, their adult children, and grandchildren. O‘ahu is easy to reach and navigate, there are a wide variety of accommodations and price points, choices in dining, and activities galore. There are ample opportunities for everyone to enjoy time together as well as time for pursuing separate interests.
Targeted Digital Marketing Communications for Reaching Families