ALG Vacations has relaunched its Blue Sky Tours brand with a significantly expanded destination portfolio, adding more than 150 locations across the Indo-Pacific region. The refresh marks a major expansion beyond the brand's traditional focus on Hawaii and the South Pacific.
The enhanced portfolio now includes destinations across Australia, New Zealand, Southeast Asia and the Middle East. New additions to the Blue Sky Tours roster include Australia, New Zealand, Thailand, Singapore, Japan and the Maldives, representing 62 new destinations with additional rollouts planned through 2026.
"Blue Sky Tours has always been about connecting travel advisors to the kinds of destinations that spark curiosity and deliver extraordinary experiences," said Jacki Marks, global head of trade brands at ALG Vacations. "This refresh honors that heritage in Hawaii and the South Pacific, while expanding our reach into some of the world's most exciting coastal destinations, giving advisors more to sell and travelers more to discover."
The relaunch introduces new commission structures and booking policies designed for travel advisors. Blue Sky Tours will offer 15% hotel commission on all packaged and land-only bookings for all agencies regardless of sales level, plus commission on airfare and add-ons. The company has also implemented low deposit options starting at $250 per person with Travel Protection Plus, and $350 on bulk fares without travel protection.
Travel advisors will gain access to additional destination management companies, excursions, and airlines including Philippines Air, Singapore Airlines, Jetstar and Bangkok Airlines. The expanded offerings include travel credit flexibility with redemption validity extending to sister company Funjet Vacations.
"Our vision for Blue Sky Tours was to evolve it into the premier specialist brand for the Indo-Pacific, while maintaining the care and advisor-first approach that have always been part of its DNA," said Anna Maria Addesso, vice president of marketing at ALG Vacations. "We've refreshed the identity to feel modern and vibrant, mirroring the diverse cultures and landscapes of the region."
ALG Vacations is supporting the relaunch with new advisor resources including a dedicated Blue Sky Tours website featuring destination content and promotional offers. The company will also provide ALGVPro training modules and an expanded toolkit on ALGV360° featuring destination guides and marketing materials.
To mark the relaunch, ALG Vacations is offering travel advisors the opportunity to win a trip for two to Thailand, including air courtesy of Singapore Airlines, for Blue Sky Tours bookings. The promotion coincides with the company's September Friends & Family event, which includes more than 100 additional prizes.
Editor’s Note: This article was generated by AI, based on a
press release distributed by ALG Vacations. It has been fact-checked and reviewed by a
TravelAge West editor.
