What
Michelin and Visit California recently announced the summer launch of Michelin Guide California 2019. Michelin currently rates only San Francisco and Napa Valley, whereas the new guide will include Los Angeles, Monterey, Sacramento, San Diego, Orange County and Santa Barbara.
Why It Matters
Some criticize Michelin as an elitist, Eurocentric institution with a narrow concept of what it means to have a great dining experience. But a Michelin star is undeniably associated with culinary cache — and no other U.S. state is so widely covered. By spotlighting statewide dining experiences and innovative California chefs, Michelin opens up the possibility of more food-focused tourism throughout the Golden State.
What They Are Saying
“With access to many of the world’s best farms, food producers and vineyards, California cuisine is respected worldwide not only for the quality of its ingredients but also due to the creativity displayed by its chefs,” said Gwendal Poullennec, international director of the Michelin Guides. “In addition, our inspectors have been impressed with the talent and innovation within the gastronomic community across the state. Michelin’s partnership combines Visit California’s strength in tourism with Michelin’s 120-plus years of experience in gastronomy.”
“California and Michelin are a perfect pairing, joining forces to show the world the innovation and breadth of the Golden State’s culinary landscape,” said Caroline Beteta, president and CEO of Visit California. “The diversity and abundance of dining opportunities here, including an unparalleled array of ethnic dining, women chefs and limitless agricultural bounty, sets California apart from any other destination in the world.”
The Details
Michelin
www.guide.michelin.com
