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WhatMMGY Global’s research and insights company, MMGY Travel Intelligence, has released findings from its 2019-2020 Portrait of American Travelers survey. A key takeaway highlights how the priorities of travelers have evolved, with factors including overtourism, the impact of climate change and more.
Why It MattersSurvey results point to the rise of an increasingly informed clientele, who are looking to travel responsibly and, as a result, also expect their travel agents to seek out suppliers that emphasize environmental considerations. (Unsurprisingly, millennials are spearheading this growth.) More than ever, agents should consider these factors, too — not only for the sake of the environment, but also for their bottom line.
Fast Facts- 60% of travelers believe overtourism will have a significant impact on destinations they choose to visit within the next five to 10 years.
- 48% of travelers agree that climate change will significant influence where they travel in the next five to 10 years.
- 13% of travelers indicate they have selected a travel service provider based on perceptions of sustainability and environmental considerations during the past 12 months, up from 8% in 2018; millennial families are driving this increase.
What They Are Saying“While there may be some economic clouds on the horizon that could slow down travel spend, we see signs of cautious optimism among travelers in the near term – but not from the generations from whom we have seen historic growth in the past,” said Chris Davidson, EVP of MMGY Travel Intelligence. “Instead of a younger audience, it’s Gen X and Boomer travelers who are driving this optimism when it comes to anticipated spending in the next 12 months.”
The DetailsMMGY Globalwww.mmgyglobal.com