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WhatKlook, a travel activities and services booking platform, recently released a survey on solo travel that shows that 76% of its nearly 21,000 respondents have either traveled alone or are considering it. This number remains steady across demographics. Respondents say the biggest obstacles to solo travel include feeling lonely (49%) and concerns about safety (48%).
Why It MattersThe results indicate that travelers have a strong interest in solo trips: Half of respondents say the reason for these trips is more “me time.” Travel advisors who can provide this opportunity — while mitigating some of the fears associated with traveling alone — can potentially tap into a strong market.
Fast Facts- When comparing generational preferences, 80% of generation Z respondents (ages 18 to 24); 79% of millennials (ages 25 to 39); 73% of generation Xers (ages 40 to 54); and 71% of baby boomers (over 55) said they have already traveled alone or would be interested in planning a solo trip. - The survey found little difference between genders, with 74% of women and 78% of men saying they have either already experienced, or would be interested in pursuing, solo travel.- Travel advisors might be especially interested to know that 30% of respondents are deterred from solo travel because of having to plan and book the itinerary on their own.
What They Are Saying“It is exciting to see such a strong desire for solo travel across so many demographics. Interestingly, we have observed a surprising contrast where travelers are seeking more me-time and yet are worried about being lonely, resulting in a love-hate relationship with solo travel,” said Eric Gnock Fah, COO and co-founder of Klook. “But solo travel does not have to be lonely. At Klook, we’re thrilled to empower solo travelers to explore new places independently and relish their time alone with confidence. Through connecting solo travelers with others during unforgettable experiences, from surf camps in Bali to wine-tasting in Melbourne’s Yarra Valley, we hope more travelers realize that it is okay to explore alone — in fact, it is easier than ever and incredibly rewarding.”