Every year, I use the final print issue of our magazine as an opportunity to celebrate the year behind us, as well as to look ahead at what’s to come. I’m very relieved to say that, this year, I’m more optimistic than I have been in a long time.
There’s no doubt that 2022 was a bounce-back year following the COVID-19 crisis. And, while we are not completely out of the woods yet, many travel advisors are seeing business rebound to levels not reached since before the pandemic. Clients are finally able to experience the trips they dreamed about during the darkest days of lockdowns.
In 2023, I think we will be fully engaged in what might be called the post-COVID-19 new normal. Our world has changed, and with it, our industry is evolving, too. There’s a wave of fresh faces in the advisor profession, and they bring with them creative ideas for how to tackle shared challenges.
As we move forward, many more of these long-term changes will reveal themselves. But regardless of what’s to come, here at TravelAge West, we will continue to support our readers in whatever way we can.
So, here’s to happy holidays and a great new year!