AmaWaterways announced Thursday that co-founder and CEO Rudi Schreiner will transition to chairman of the board, with President Catherine Powell taking over as chief executive officer starting July 1.
Schreiner, who founded the luxury river cruise line in 2002 with Kristin Karst, will remain on the board alongside Karst, who continues as global brand ambassador. Powell was appointed president earlier this year and brings experience from Disney and Airbnb.
"This is a dynamic moment of both growth and transformation for AmaWaterways and for the river cruising industry," Powell said in a statement. The Calabasas, California-based company is expanding into new destinations and markets while investing in technology and digital platforms.
Partners from L Catterton, the private equity company that owns AmaWaterways, said Powell's travel industry experience positions her to guide the company's next growth phase and meet increasing demand for luxury travel.
Editor's Note: This article was generated by AI, based on a press release distributed by AmaWaterways. It was fact-checked and reviewed by a TravelAge West editor.
