Tour and river cruise operator Tauck has introduced new technology aimed at enhancing travel advisors' ability to sell river cruise group packages. Developed in partnership with Approach Guides, this tool expands on Tauck's existing co-brandable marketing pages, allowing advisors to add customized sales messages, group pricing and other trip details.
The new feature builds upon Tauck's existing collaboration with Approach Guides, which already offers pre-built marketing pages covering various topics. This latest development focuses specifically on promoting group sales for river cruises, offering advisors a higher degree of customization.
"We're seeing unprecedented demand for group travel, especially for our river cruises,” said Steve Spivak, vice president of global sales and reservations for Tauck. “Our new technology is poised to revolutionize how our valued travel advisor partners sell this hot category, allowing them to be far more efficient, deliver an elevated class of service to their clients and earn more."
Tauck is the first river cruise line to partner with Approach Guides for this type of customizable content experience.
"What Tauck is offering is the first of its kind,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “Groups-focused advisors, and those looking to expand their groups business, are going to love it."
The service is currently available for travel advisors selling groups on Tauck's river cruises and will be extended to all group departures over the coming year. Advisors can create a custom marketing page by entering their email address and should contact their Tauck Groups Sales executive for an exclusive invitation.
Tauck will offer a training webinar for travel advisors interested in using the new groups service on July 24 at 3:00 p.m. (Eastern).
Editor’s Note: This article was generated by AI, based on a press release distributed by Tauck. It was reviewed by a TravelAge West editor.
