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Crystal Unveils New Booking Engine for Travel Advisors

Jul 31, 2024
Cruise  Crystal  Luxury Travel  Travel Agents  Travel News  
Crystal Unveils New Booking Engine for Travel Advisors
Crystal is improving the booking experience for travel advisors.
Credit: 2024 Jason Leppert

Luxury cruise line Crystal has announced the launch of a new booking engine designed specifically for travel advisors. The platform, set to go live on Aug. 1, aims to streamline the booking process and provide enhanced features for travel professionals.

The booking engine will be integrated into crystalcruises.com and offers several key features: an intuitive user interface for easier navigation; real-time availability for cruise bookings, suite categories and pricing; personalized cruise recommendations based on client preferences; enhanced support and training resources; and access to exclusive promotions.

RELATED: Crystal to Expand with Four New Luxury Ships by 2029 

"Travel advisors are at the heart of our business, and we are committed to providing them with the best tools and resources available,” said Marett Taylor, chief sales officer of A&K Travel Group (Crystal’s parent company). “Our new booking engine is a testament to our dedication to innovation and excellence. We believe it will significantly enhance the efficiency of our valued travel partners, enabling them to deliver exceptional service to their clients."

To support the launch, Crystal has developed training resources including webinars, video tutorials and step-by-step guides. A dedicated support team will also be available to assist travel advisors with questions or issues.

RELATED: What to Know About Crystal Now, According to Glen Rothe, Vice President of Trade Sales  

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"I am thrilled that Crystal has made the commitment to its travel advisor community by investing in this new booking engine,” said Melissa Araya, vice president of cruise at Virtuoso. “With everything we need now right at our fingertips, it will make it easier and more efficient for our travel advisors to deliver exceptional service to their clients."

Editor’s Note: This article was generated by AI, based on a press release distributed by Crystal. It has been fact-checked and reviewed by a TravelAge West editor.

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