TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Monthly Cruise Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Jason Leppert
Jason LeppertCruise Editor

Share

  1. Home
  2. Travel
  3. Cruise

The New Sun Princess Will Feature a Permanent Magic Castle Showroom

Oct 16, 2023
Cruise  Travel News  
The New Sun Princess Will Feature a Permanent Magic Castle Showroom
The escape room-like Music Room will be part of Spellbound by Magic Castle.
Credit: 2023 Princess Cruises

Onboard its first-ever Magic Castle Conjurer’s Cruise on Discovery Princess, Princess Cruises revealed how the Hollywood-based magic institution will be showcased on the line’s upcoming ship, Sun Princess. Media attendees were treated to a special presentation during the theme cruise’s call on the port of San Diego, Calif., where Spellbound by Magic Castle was unveiled.

Princess’ senior vice president of communications, Vicki Johnson, and vice president of entertainment experience, Denise Saviss, took to the stage of the Princess Theater on Discovery to preview some of the latest offerings headed to Sun.

Johnson described the aims of the new ship as threefold: it must be uniquely Princess; larger, to host more guests while still feeling intimate; and efficient for sailing through the Panama Canal and to the likes of Alaska.

The ship will also feature a trio of entertainment venues. The main Arena theater will offer four new productions, while the Santorini-inspired Dome will host three acrobatic shows and the Piazza will be “just like a theater in many ways,” according to Saviss.

Sign Up for Our Monthly Cruise Newsletter

I accept the T&C and Privacy Policy.

And just off Sun’s central Piazza atrium will be a mysterious black door concealing a speakeasy-like, multi-room venue dedicated to magic. Inside, guests will find a Victorian foyer full of historical Magic Castle artifacts, ominous paintings and more. The small Music Room, with its escape-room vibes, will house a piano and “the spirit of Isabella,” a soul lost at sea who resides on Sun, playing tunes for visitors among interactive special effects.

Next in the series will be the vintage Parlor Bar, featuring exclusive cocktails and bar artists performing close-up magic tricks. Finally, guests will enter the Spellbound theater itself, an intimate, 30-seat venue for even more illusions that will be performed by internationally renowned magicians.

The theater will welcome 30 guests at a time for performances by renowned magicians.
The theater will welcome 30 guests at a time for performances by renowned magicians.
Credit: 2023 Princess Cruises

Collectively, Spellbound will bring the Magic Castle dream “around the world,” according to Randy Pitchford, owner of Magic Castle Enterprises.

“We are bringing some of the most authentic aspects of The Magic Castle in Hollywood to Sun Princess, complete with incredible magicians and illusionists, so that Princess guests can experience a taste of the world-class magic that is showcased nightly at the Magic Castle,” said Erika Larsen, president of Magic Castle Enterprises, in a press release.

RELATED: New Dining Options Revealed for Sun Princess

She called it an exciting opportunity for passengers to witness what is usually only available to members and their guests. Although the experience’s capacity is relatively small compared to the overall 4,300-passenger capacity of the ship, quicker turnarounds are expected to cycle guests through Spellbound with the help of timed reservations.

"We are excited to introduce Spellbound by Magic Castle and take the art of magic around the world onboard the spectacular new Sun Princess,” said John Padgett, president of Princess, in the press release. "This collaboration with The Magic Castle takes entertainment into new dimensions with an extraordinary experience that combines the allure of magic with the thrill of cruising. Spellbound will become an iconic guest favorite on Sun Princess."

Spellbound by Magic Castle will launch with Sun Princess in February 2024. Exact operating hours and pricing will be revealed at a future date.

Tell Us What You Think! forum

Related Content

The New Sun Princess Will Debut With Brand Favorites and New Venues

The New Sun Princess Will Debut With Brand Favorites and New Venues

  • Most Read
  • Most Shared
  1. Where to Experience Dia de los Muertos in Mexico in 2026
  2. Record-Low Water Levels on European Rivers Are Impacting Cruises
  3. 5 Future Leaders to Watch List, 2026
  4. The Ala Wai Canal Paved the Way for Modern Waikiki. Now Locals and Travelers Are Helping Clean It Up.
  5. Fall Travel Is Surging, Far-Out Bookings Are on the Rise and More Luxury Trends From Virtuoso

From Our Partners

More From TravelAge West

Israel welcomed 34,700 visitors from the United States and Canada in June 2026.

Israel Expands Tourism Infrastructure With New Hotels and Major Investments

Marriott has 294 properties, more than 43,000 rooms and 25 brands across the country.

Here's What's Driving Marriott's Growth in Mexico and Beyond

Tashkent is the largest city in Central Asia.

A Travel Guide to Tashkent, Uzbekistan

MSC World Asia will debut in late 2026.

Ship Preview: MSC Cruises’ MSC World Asia

HX Expeditions Takes Antarctica Travel Further

HX Expeditions Takes Antarctica Travel Further

After a day of exploring and spotting wildlife, travelers can relax with a swim in the property's pool.

JW Marriott Just Opened a New 19-Suite Safari Camp in Kenya

The 2026 FIFA World Cup was held at the SoFi Stadium.

How the World Cup Impacted Los Angeles Tourism

Riu Palace Peninsula

Riu Palace Peninsula

One of the features of the platform is a 13% commission structure.

A New Booking Platform From Tourism Exchange Japan Gives Travel Advisors Access to More Than 20,000 Accommodations

More Stories Like This

Francesco Galli Zugaro of Aqua Expeditions

Here's What Aqua Expeditions Is All About, According to the Small-Ship Cruise Line’s CEO

Read The Story
Silversea is consolidating its suite categories.

Silversea Introduces Four Suite Categories With Expanded Perks for Top Tiers

Read The Story
White Desert specializes in Antarctic expeditions.

Lindblad Expeditions Expands Portfolio With Acquisition of White Desert and Echo Charlie

Read The Story
MSC World Asia will debut in late 2026.

Ship Preview: MSC Cruises’ MSC World Asia

Read The Story
The luxury line’s next ship will carry 850 guests and debut in 2026, with a sister ship to follow in 2029.

New Ship Preview: Regent Seven Seas Cruises’ Seven Seas Prestige

Read The Story
Queens Grill Suites will be among the updated accommodations.

Queen Mary 2 Set for Major Refurbishment With New Suites, Wellness Upgrades

Read The Story
The Costa Fortuna features 13 passenger decks and will accommodate approximately 3,450 guests when it launches under Margaritaville at Sea in 2026.

New Ship Preview: Margaritaville at Sea Expanding Fleet With Beachcomber

Read The Story
The recently revealed MSC World Atlantic will be the fourth ship in MSC’s World Class.

Ship Preview: MSC Cruises’ MSC World Atlantic

Read The Story
Beyond Commission provides more ways to earn.

Explora Journeys Introduces New Advisor Rewards Program With Beyond Commission

Read The Story
Family fans and more brand loyalists can earn status in new ways.

Carnival Rewards Program Debuts With New Points, Status and Card Structure

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here